Why should my club invest in professional golf photography?
Golfers are a curious type of people. They love to play new courses, and they’ll often rely on word of mouth. Which courses are the most beautiful, fun and challenging? But if there’s one thing that can coax golfers to a new course, something even stronger than word of mouth, it’s a great golf course image. A beautiful photograph from a golf course, showing the tempting contours of the fairways or greens, says it all. I’m often stunned at how little clubs invest in making their course (their prime asset) look its best and most appealing through great golf photography. When Mercedes-Benz brings a new car to the market, do you think they would use any old images in their advertising? Even the cheapest car manufacturers spend heavily on imagery. The reason they have lavish budgets to get the perfect photographs of their product is because they know that it works. Images stoke emotions, they tug at heartstrings. And golfers’ heartstrings are easily pulled, because photographs of golf courses trigger passions and even the serious golf addiction that some of us have. Don’t take golf course photography lightly! Get it done properly.